Bella Hadid: Joining the VS Collective Is 'About Taking My Power Back'

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In an exclusive interview, the supermodel discusses her decision to collaborate with Victoria's Secret again despite her history with the brand.

Priyanka Chopra Jonas, Megan Rapinoe, Naomi Osaka, and Hailey Bieber) is particularly surprising considering her history with the lingerie company.

“It is so important for the women we work with to feel safe, supported, and comfortable. And perhaps most importantly, to ensure their voice is always heard,” Raul Martinez, EVP and Head Creative Director at Victoria’s Secret said in a statement toHere, the supermodel discusses why rejoining Victoria’s Secret was a move of personal empowerment, how her relationship to femininity and beauty has evolved, and the changes she’s seen the brand embrace.

Marie Claire: How did the opportunity to be a part of the Victoria's Secret Collective come about and what made you agree to join after publicly separating from the brand?It has been a few years since I've done anything with Victoria's Secret. What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria's Secret has changed so drastically….

My life for so many years revolved around only working and...how I was going to lose that weight for one of those shows. Now, I just am who I am. And I don't need to change for anybody else—even when I see things online about people talking about my body or the way it fluctuates or this or that. I wake up in the mornings for me and not for anyone else.

 

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