In the fall of 2016, Jimmy Donaldson did not seem like a future celebrity multimillionaire. The shy 18-year-old had been posting videos on YouTube for five years from his mom’s North Carolina house without much traction. His mother urged him to go to college, but he dropped out of East Carolina University after two weeks. Instead of going to class, he spent most of his time on campus editing videos in his car. “That’s all I ever talked about at school.
And the more people watch, the more Donaldson earns and can donate to charity. “It’s quite powerful to tell a 10-year-old kid who has no independent money and limited agency in their life that they can raise money and help people by watching MrBeast’s videos,” he says. But the videos also can send a problematic message that social problems are best solved through philanthropic gifts from the wealthy as opposed to more systematic government efforts, Miller says.
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