ow to represent distinguished women over 50 years of age at the height of their powers? When the photo assignment for the 50 Over 50, a newlist dedicated to 50 women who have achieved significant success later in life, came to the art desk, the first and only thing everyone agreed on is that we would seek to hire female photographers and crew, wherever possible.
We needed to find a way to communicate our vision that would transcend stereotypes. I put a call out to a range of floral designers from New York to Los Angeles. Had their businesses even survived the pandemic? Some suggested floral couture , another suggested using blooms to represent the subjects’ home states. Then came Emily Thompson.
I told Thompson, a New York-based sculptor-turned-florist, that when I proposed florals to the editors, they were bored. Hearing this, her fist hit the table:Thompson’s mission is to make sure flowers get all respect they deserve. Her installations evoke growth and persistence rather than beauty. She prizes roots, bulbs, vines, branches, trunks—even weeds— as among her favorite elements. To her, all parts of the plant are vital. We hired her.
But those backgrounds? Couldn't come up with anything less powerful than a flower? Butterflies perhaps? Ever staged Bezos, Gates, or Musk in their power poses with puppies? Come on.
AlvedaCKing Your Friend KathyLeeGifford ?
With cliche florals and feminine pastels 🥴
wow
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