Kennedy has sold $10 raffle tickets for excursions with him and his wife, comedian Cheryl Hines, but has not seen growth in the number of small donations, which currently make upCampaign auctions in April, March, and February failed to reach their goals, with the latest auction raising only half of its $100,000 goal. As a result, the campaign has not hosted another auction since.
Fortunately for Kennedy, his running mate, Nicole Shanahan, contributed $10 million out of her own pocket to the campaign or else it would have nearly overspent its funds. The campaign has raised over $43 million, including Shanahan’s contribution. Additionally, the campaign began offering its volunteers commission on the merchandise and event tickets it sells. Should volunteers become affiliates, 15% of what they raise is paid back to them.
“We launched this program to increase our reach while also compensating our hardworking field volunteers and professional ad affiliates,” Deputy Digital Director Audra Goldat the time of the announcement. “By signing up for our affiliate program, volunteers can get paid by promoting campaign merchandise and events, and encouraging supporters to make donations.”As an independent candidate, it has cost Kennedy to collect signatures.
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