BedBathAndBeyond.com relaunched Tuesday, months after the company declared bankruptcy and shuttered all its brick and mortar stores, thanks to Overstock, which purchased the brand out of bankruptcy.... [+]Overstock.com paid $21.5 million for Bed, Bath & Beyond’s intellectual property and digital assets in June and is now adopting the Bed, Bath & Beyond brand as its own to create one online retailer.
Johnson also told CNN over 60,000 products have been added to the site and up to $50 in unused loyalty rewards points for active members of the former Bed Bath & Beyond loyalty program will be reinstated on the new iteration of the website. When asked if brick and mortar Bed Bath & Beyond stores will ever return, he said it wasn’t currently part of the company’s plan, but “never say never.”Bed Bath & Beyond announced in April that it was going into bankruptcy, closing all stores and liquidating assets. In a bankruptcy filing, the company said it had accumulated $5.2 billion of debt and held assets of $4.4 billion.
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