The trailer for The Beanie Bubble reveals a nearly unrecognizable Zach Galifianakis in the lead role. The movie, which was directed by Kristin Gore and OK Go's Damian Kulash, is based on the 2015 Zac Bissonnette book The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute. It stars the Hangover icon alongside an ensemble cast that also includes Cocaine Bear director Elizabeth Banks, Succession star Sarah Snook, and Blockers breakout Geraldine Viswanathan.
SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Apple TV has shared the official trailer for the movie ahead of the official Beanie Bubble release date on July 21. The trailer introduces viewers to a completely transformed Galifianakis as toy manufacturer Ty Warner during the early days of the invention of the Beanie Baby. While the kooky character may seem appealing at first, the rest of the trailer reveals that his personality quirks eventually cause friction with others at the company, including Banks' Robbie and Viswanathan's Maya.
The Beanie Bubble is Coming Out at the Perfect Time The Beanie Bubble is debuting at what might just be the perfect time to become a hit. Movies about brands and the invention of famous products have been growing in popularity. This includes the Jay Baruchel project BlackBerry, about the rise and fall of the iconic cell phone, and Ben Affleck's Air, which followed the beginning of Nike's partnership with basketball legend Michael Jordan.
The Beanie Bubble could capture the continued interest in controversial business figures while also applying itself to the story of a widely recognizable nostalgic brand. It remains to be seen how well it performs when it premieres. However, it has the opportunity to strike gold in a way that wouldn't have been possible if it had come out any later in the glut of brand-focused projects.
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