brand is focusing on the third key pillar of its business: body care, which it recently launched online and at 500doors. The lineup includes three pH-balancing body washes, $11 each, in scents of coconut shea, lavender chamomile and grapefruit ylang-ylang.
Following the launch of the cleansers, more body care is on the horizon, including lotion, though Dixon said it won’t be launching this year. “We’re doing things like geo-targeted direct mail to humans in those 500 door locations with a scratch-and-sniff so they can have this senatorial experience with the product,” said Giovanna Alfieri, The Honey Pot Co.’s vice president of marketing and e-commerce. “We’re treating this as a new go-to market and trying to ingest a lot of those learnings to start pushing the boundaries on the awareness, the trial and moreover the distribution.
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