AI to tailor campaigns and target customers through their phones that's helped it boost digital sales.
And these varied initiatives seem to be paying off: BBVA's Q3 2019 earnings revealed that the percentage of BBVA's sales completed in digital channels increased 8.1 percentage points from Q3 2018, and overall digital penetration vaulted the 50% mark, spiking from 49.8% to 55.7%. The more customers BBVA can get to use its mobile banking services, the rosier its future prospects will be. Strong mobile penetration could propel BBVA to greater success in the future, as it has a reputation for best-in-class mobile offerings and was even designated the world's And this mobile success isn't limited to a single regional BBVA division, either: In 2019 and 2018 when BBVA took the top spot in Forrester's ranking, it was its own Garanti BBVA that took second place.
from NTT DATA. And employing this many tech experts is an expensive yearly cost the bank will have to endure to keep its services cutting-edge., Business Insider Intelligence's expert product suite tailored for today's decision-makers in the financial services industry, delivered to your inbox 6x a week. >>
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