'Battle for your brain': What the rise of brain-computer interface technology means for you

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Rebroadcast: The future is closer than it appears. Sensors that can read your brain waves – and sell your data – are hitting the market, and experts say it’s time to establish rules of the road.

Aamir Ahmed Khan, PhD, Principal Electrical Engineer for Paradromics, works on the Transceiver which connects to the brain implants. The device is wirelessly powered and does not have a battery to charge. Now, headphones and earbuds with sensors that can read your brain waves – and sell your data – are hitting the market.

So I use my earbuds as a way to understand what's happening to my brain as I play with my daughter, hang out with my cat, listen to music, work. And it's really interesting. I learn a lot about myself. I learn a lot about what makes me happy and perform better. And when I'm really stressed, what impact that has on me.

LE: It's giving you feedback on your computer. So if I click on the icon to see what's going on in my brain at the moment, I can see what's happening in my brain. And then I can also see a report over the course of the day, when during the day my brain was in an optimal state. And then I can correlate that with what I was doing at that time.

CHAKRABARTI: Currently, EMOTIV earbuds are available only on their website. Le says she hopes that one day they'll be available in stores for widespread use in the consumer market. But for now, her main clients are not consumers, they're employers. LE: What's really important about EMOTIV is that fundamentally we do not believe in how companies have transacted with data in the past. We are a company that was born about ten years ago. And so we've seen a lot of the changes in the public's view of how data is mined for corporate advantage without the informed consent of the users and participants.

He was one of the people at a company that was a startup called Control Labs. And he was showcasing this new device where they were taking electrodes and putting them into what looks like an everyday watch.

It's not a niche application for people who are interested at home and trying to quantify and see their own brains. This was going to become the way in which we interact with the rest of our technology by using our brains and our thoughts as the way we interact with everything around us.

 

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