Batteries, Butlers, and Bustlebacks? Here's What To Expect as Bentley Goes Electric

Robin Page, Bentley ’s director of design, doesn’t underestimate the challenges involved in taking the storied luxury automaker into the EV era. Much of the discussion aroundFortunately, Page, a designer with 30 years’ experience, including a stint as Bentley ’s head of interior design from 2001 to 2013, has already dealt with precisely the same issue at another legacy automaker with a long tradition and proud heritage.

What about elements other than proportion? EVs have entirely different cooling requirements, and demand highly aero-efficient bodywork to deliver the range customers demand. “You don't need to have this big open-air intake,” Page acknowledges, “but it’s important to have a ‘first read’ identity that clearly says, ‘this is a Bentley’. That has a lot to do with the headlamp set up, and the way you treat the grille. There's still an iconic element to the grille at Bentley.

Source: Energy Industry News (energyindustrynews.net)

Batteries Interviews Inevitable-Landing Design Car-Design Electrics

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