Battered automakers lure buyers with steep incentives

U.S. car sales in 2020 were expected to be slightly below the near-record levels seen in recent years.Auto sales forecasts have fallen by millions of units from where they were in early 2020, sparking automakers to roll out unprecedented deals and adopt new tech-heavy methods of selling vehicles to shoppers stuck at home.

Automakers are taking pages out of playbooks used in other challenging times, such as in the weeks and months after the terrorist attacks of Sept. 11, 2001.launched its "Keep America Rolling" program which advertised loans at 0% interest across its entire fleet. Automakers had long relied on incentives, but typically used them to move unwanted product, such as a slow-selling model. Keep America Rolling was a far broader program than had ever been seen before.

Dealers are also trying some entirely new things: they are moving online. While online car sales were already a growing force in the automotive world, the spread of the virus has sped up dealer participation.

Source: News Formal (newsformal.com)

If you read the fine print there are no real deals. Prices haven’t changed. You can’t get an actual 0% loan for 84 months with a discount.

Aka stuff they could have been giving buyers all along

Well, like everything else that turned to shit, you can thanks CHI-NA. ChinaLiedPeopleDied

The bubble popped

Car sales just moving to a new platform.... $PBX BUY BUY BUY

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