Stemming from the storied traditional clothing company Maglificio Calzificio Torinese, which was founded in 1916, BasicNet doesn’t produce or distribute the collections from its brands. Billing itself as a “fully web-integrated company,” through a digitally advanced platform, it acts as a marketplace where manufacturers and distributors meet to do business.
“We need our own space in MiIan that can reflect our way of being, and it will be very similar to our space in Turin,” Boglione said. The sprawling headquarters here blend history and archives with new modern concepts, such as a vegetable garden, a gym and a canteen.Asked about BasicNet’s marketplace model, Boglione touts its modernity “in a world where the distances are expanding and where it is increasingly more complicated to approach markets directly.
Boglione pointed to “an enormous growth” in revenues in the Americas that began last year and where sales in the first three months rose 90.8 percent. The Middle East and Africa region in the quarter was up 42.5 percent, and Europe, which represents around 64 percent of aggregated revenues, was up 10.4 percent. Asia and Oceania, representing 8.4 percent of the total, grew 35 percent. “We are not really exposed to China,” noted Boglione, speaking of the slowdown in the region due to the pandemic.
“It’s a very important investment and strategic at a global level, the ski market is bigger in the U.S. than in Europe,” he offered. “It’s fundamental to be well-positioned there as so many markets look up to the U.S. as a point of reference.”
Source: News Formal (newsformal.com)