its players for three months as they hashed out a new collective bargaining agreement. Two weeks after the sides struck a deal, clubs are already reaping the benefits.
Big-market teams are likely to benefit the most from the new sponsorships, which is one reason the New York Yankees are now the first baseball team worth $6 billion and trail only the Dallas Cowboys among the sports world’s most valuable teams. It won’t all be gravy, though. Some of the helmet money will be used to fund the CBA’s new $50 million-a-year bonus pool that was established for players not yet eligible for salary arbitration.
Not a sport
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