Barbie Will Be More Diverse In 2020

Kids will have more diverse Barbie dolls to play with in 2020. Mattel, the maker of the popular doll, released new additions to the Fashionista line this week, including a doll with a prosthetic limb, one that is bald and one with the skin condition vitiligo.

Barbie Fashionista is the most diverse doll line, according to the company. Launched in 2015, the collection now has 176 dolls with nine body types, 35 skin tones and 94 hairstyles. Mattel worked with a dermatologist to design the doll with vitiligo. “As we continue to redefine what it means to be a ‘Barbie’ or look like Barbie, offering a doll with vitiligo in our main doll line allows kids to play out even more stories they see in the world around them,” Mattel wrote in a statement emailed toLast year, the company introduced dolls with permanent disabilities, including one with a prosthetic limb and one in a wheelchair, by working with then 12-year-old Jordan Reeves.

In the past, the Barbie franchise has been criticized for offering dolls that are predominantly white and skinny. In recent years, the company has released other more diverse lines, including the Shero collection. Each doll is based on a real role model like tennis player Naomi Osaka, fencing champion Ibtihaj Muhammad and NASA mathematician and physicist Katherine Johnson. The Career line features a Barbie judge, astronaut, news anchor, robotics engineer, doctor and wildlife conservationist.

Mattel’s diversity and inclusivity efforts are paying off. In 2019, more than half of all dolls offered were diverse and the top-selling doll for almost every week of the year was a “curvy black Fashionista with an afro hairstyle,” according to the statement. The company said that last year seven of the top 10 Fashionista best-sellers were diverse. In the U.K., one in every four dolls sold is a Barbie that uses a wheelchair.

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