Banks are using data and tech to individualize the customer experience

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Digital banking took off during the pandemic. Banks looking to capitalize on the trend should balance 'cool versus creepy' when leveraging customer data. Presented by Grayscale

Digital banking adoption surged during the pandemic, especially among those age 65+.The conversation was part of Insider's virtual event,"Future of Finance," presented by Grayscale, on June 8th, 2021.services won big during the pandemic as consumers flocked to online alternatives to meet their needs. For an industry dominated by large incumbent institutions that can oftentimes be slow to change, the pandemic constituted a quantum leap in technological progress.

Tang made these comments during Insider's recent virtual event,"Future of Finance," presented by Grayscale, which took place on June 8, 2021. The pandemic drove up BofA's customer acquisition share through digital channels up from 30% to 50%. Tyrie said the bank's customers, regardless of specific demographics and preferences, share the same fundamental banking needs — such as ease, convenience, safety, relevance, and partnership.

 

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