since 2013, will launch Double Dutch with immediate effect.
The label is targeting popular, character-led returning series and will link up with key collaborators such as showrunner Julie Gearey, with whom Vrolyk has worked on Sky One’sVrolyk said the pair already have “exciting developments underway.” Banijay UK CEO Lucinda Hicks hailed Vrolyk’s “rock-solid reputation for delivering popular, returning titles.”
“She understands how to be commercial but won’t compromise on creative ambition,” she added. “Start-ups are hard, we all know that, but when you have exceptional talent like Iona at the helm, the decision to just go for it is made easy.”
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