Banijay Rights Boss Cathy Payne Unveils Distribution Strategy, ‘Black Mirror’ Future (EXCLUSIVE)

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When Banijay closed its $2.2 billion takeover of Endemol Shine earlier this summer, it became the largest independent production player outside the U.S. The formation of the super-group, during a p…

closed its $2.2 billion takeover of Endemol Shine earlier this summer, it became the largest independent production player outside the U.S. The formation of the super-group, during a pandemic no less, raised questions about how it might leverage a monster 88,000-hour catalogue, and what its plans were for super-brands like Endemol Shine drama “Black Mirror” and Banijay’s iconic “Survivor” format.

“We serve all those platforms, and we’re also very active in looking at channel propositions in the digital area that can work on AVOD, syndication and so forth. When you’ve got such strong franchises, as we do in the catalogue, it’s easy to build audience propositions around them.” For the last year, there’s been a question mark around the show’s future, given Brooker and creative partner Annabel Jones broke away from their Endemol Shine-owned production banner House of Tomorrow to create Netflix-backed company Broke and Bones, leaving ownership of the show IP with Endemol Shine, and now Banijay.

There’s a push elsewhere to grow new scripted offerings into global super-brands. Kudos-produced comedy “Two Weeks to Live,” starring “Game of Thrones’” Maisie Williams has “caught a lot of attention,” says Payne, while the executive also hints at a “huge, huge, huge” scripted deal freshly secured with an SVOD partner. As well, international co-productions, despite ongoing travel restrictions, are still in the works.

“What’s been challenging for us as a distributor who funds programming is when scripted had to go into a hiatus and reschedule, because not only do you have production hiatus costs, but then you’ll have the additional costs of implementing COVID-19 protocols in shooting — and they’re significant additional costs,” says Payne, noting that “many shows” have shifted to 2021 delivery schedules, while some 2021 production have moved into 2022.

 

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