That means Kings & Convicts, a 2017-founded company that’s still basically unheard of even in the Chicago area, is now at the helm of one of the country’s most recognized beer brands. It’s a head-turning sale that reverses one of the craft beer world’s most famous acquisitions — and it could challenge the idea that big beverage companies are bound to snap up independent breweries.
Kings & Convicts produces just 660 barrels of beer per year, while Ballast Point produces 200,000, supplying grocery stores and bodegas across the country with signatures like Sculpin IPA. Kings & Convicts will retain Ballast Point’s branding while operating its own beer label, too. “Our goal is... to grow both Ballast Point and Kings & Convicts together,” said Kings & Convicts’ CEO Brendan Watters in a statement from the brewery.
Constellation, headquartered in New York, is the country’s third largest beer company, pumping the US full of imports like Corona Extra, Modelo, and Pacifico. Since the beverage company bought Ballast Point in 2015, other craft breweries have followed the same trajectory. Lagunitas, for example, was
theJoshBanks This is indeed wild.
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