significance? Balenciaga is in the enviable position of showing women’s and men’s together in the fall. If anyone can deliver the “mixed reality” experience of fashion’s future we’ve all been talking about during this crisis but have yet to see, it’s Demna Gvasalia, who has been innovating around immersive runway shows for a couple of years now.
In the meantime, team Balenciaga came up with a clever, low-concept way to showcase the brand’s pre-spring collection, playing up the lack of IRL appointments by including in these photos all of the linesheet information an ecommerce buyer might glean in a showroom, virtual or otherwise—all the way down to the garments’ and accessories’ material compositions and product IDs.
Gvasalia is quick to admit that Balenciaga’s pre-collections aren’t really about newness. The off-seasons are chances to elaborate on what he calls the house’s “archetypes,” pieces like oversize car coats and parkas; the swingy Vareuse dress; logo denim; track suits, hoodies, and tees, of course; and the funnily named pantashoes. This time around, the styling was done completely on screen. “It was an experiment in showing you don’t always need the new,” Gvasalia says.
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Source: VogueRunway - 🏆 705. / 51 Read more »