Balenciaga files $25M suit against producers of controversial ‘BDSM teddy bear’ ad campaign

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Balenciaga has filed a $25M lawsuit against the producers of a controversial ad campaign featuring BDSM teddy bears and a court ruling on child pornography.

Amid controversy over BDSM teddy bears an eagle-eyed investigator of the ad spotted the court decision in one ad.Balenciaga is suing the producers of a controversial ad campaign that featured a court decision on child pornography.Balenciaga claims North Six and Des Jardins included the images of the court docs without its knowledge – which was “malevolent or, at the very least, extraordinarily reckless,” the filing claims.

“As a result of Defendants’ misconduct, members of the public, including the news media, have falsely and horrifically associated Balenciaga with the repulsive and deeply disturbing subject of the court decision,” the court papers charge. “Defendants are liable to Balenciaga for all harm resulting from this false association.”

 

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Child abuse👎

oGodpen

CAMallory2 Who gonna believe they don't have the final editorial control?

Oh really?!!

marketing101 there is an approval process in place at belanciaga and all other companies for this exact reason and they have to know what goes out. If not that is salso belanciaga's fault. Noone else to blame here but them. Full stop.

So who produced the brief ?

DavidWolfe Someone at Balenciaga approved that before setting it free with their name attached. They are trying to pass the buck.

DavidWolfe It's ridiculous they're trying to shift the blame. You mean to tell me their editors didn't scrutinize every photo? Nonsense. May their crap get thrown in the street by the judge.

They didn’t review it before they put it out there? Come on man!

They knew better they just tested the waters

What a beat up! I’ve seen scarier Bratz Dolls🤦‍♂️

Covering tracks. Lawyers involved now, means transparency & truth isout window. Narrative playing. Right in front of us & so obvious some connections,..yet sheep remain sheep and the herd will be told to turn their heads and look at other headline news ……

Winning 💥💥💥

We know its you, balenciaga. Your whole business is appearance and looks. Its not a 'oopsie'. We know it is you doing this.

DavidWolfe It’s smoke and mirrors the usual distraction rinse and repeat model. Unfortunately their narrative is weak and this mud should stick to them till they close their doors

Lol that’s funny! So the photographer took the pic,edited and released without and company oversight? Righttttt 😂

Like we all believe Balenciaga has ZERO quality control when they spend millions on advertising. Guess they think we are all Joe Bidens.

C'mon. Balenciaga signed off. Take the L.

BAALenciaga KNEW exactly what they were putting out to the world before they approved the final version. They didn't get that child porn related court case in an ad campaign by accident! BalenciagaGroomers

Lame attempt to save face because they were caught. They are sueing themselves and making money off of their sick disturbing adds. Evil!

This is what you call a cover up

Lmao….. ohhhh it’s the ad companies fault. Soooo nobody in Balenciaga gave the green light to shoot the ad? Clowns

Throwing the producers under the bus and taking zero accountability. Balenciaga seems to have integrity issues.

I love it, this is disgusting but if I put on the outfit and danced at the local library it would be brave and beautiful

M4rluk4 🤢🤮😳

Dafuq? All ads created by an agency are shown first to the company to get approval for publication. Am I missing something?

That judge should seize the bank accounts of all responsible

Like they didn't approve it.

I call BS, lets lock a few people up for child porn, maybe next time they will pay attention to what's put on their desk.

So this designer balenciaga doesn’t have finally approval of there campaign ads that go to print ? It was a horrible ad regardless of the “so called “ sick message attached to it . The child , the products in the picture horrendous. But I don’t believe them at all

Make Balenciga look worst. Trying to shift the blame on a project they commissioned and approved?

This is bs. They would have had to approve those ads. They're trying to shift blame b/c it blew up on them.

The pedo's order the campaign and now they blame the pedo's that made it. Arrest them all!

Balenciaga sues Balenciaga

The suit is a misdirection let’s see if they actually go through with it.

This is a publicity stunt! 🙄

They were complacent with it in the beginning, but now they are trying to distance themselves because people called them out on their child porn ads.. Nope, everyone knows they are pedo pushers.

They signed off in it so what exactly suing for.

Wouldn’t that be themselves? They allowed it to happen.

100 jews were involved lol

Apology is not enough they must be cancelled

Did the producer force Balenciaga to run the ad campaign? Seems like a virtue signal to save face.

Uh, it’s not just the court document. It’s the books and diploma in other shots. It’s the child laying facedown on a sofa surrounded by bondage gear and empty wine glasses. thesepeoplearesick

Haha, shifting the blame with a 25M lawsuit, huh? That ought to make it look like they're really ANGERY and knew nothing.😆

This campaign will have been given approval from concept to fruition time and again via meetings and discussions with various senior executives of right up to the head honxho whose responsibility is the final signing off.

I smell🐂 💩

Advertising is regulated on state and federal levels. Ad agencies know this and require extensive sign-off and approval for campaigns and ads, ESPECIALLY when the adverts are run on national and international markets. Both parties knew exactly what was going on.

It wasn’t just this one time. There’s been multiple other instances of this. Google it.

Kinda cute desu

NYP calling it BDSM teddy bear when it was in fact involving child pornography. I wish Elon would buy publications like NYP and delete them.

beegarc_ What?

First the west started with LGBT rights! And now children porn ! West community Where do you want to go with this ? Freedom of writs they say ? No morals and no ethics tfooooooooo 🤮

Ha! Balenciaga’s kiddy-fiddler ads will cost KeringGroup WAAAAY more than $25 million! MichelleObama - burn those boots!

Why dont you give a podium to the campaign makers to talk about it?

Why did you approve it ?

Not falling for this bs, groomers

If the devil had a mansion, it'd be in Hollywood.

CaptainHottub So... These creeps are going to sue and claim they never even looked at the ad they paid HUGE dollars for? Gotcha. Who's their attorney... HunterBiden?

They approved it themselves

Do they not have someone who approves these ads before they’re published? Somebody ok’d that filth.

Yeah, because a court is expected to believe that no one at Balenciaga approved this mess.

Groomers gotta go.

The normalization of pedophilia continues.

What, they published this without their consent? How if that even possible?

What kind of money grubbing parents would allow their child to be used this way? Sicko’s

Ooooo I get it. You were waiting for something positive to write about Balenciaga. You are a joke

Could you not display the pictures? Let’s not perpetuate the child exploitation any further. These poor kids look so lifeless and joyless.

TerressaDW Balenciaga won’t win this law suit. They signed off on the ad campaign and are to blame for the disaster

BalenciagaGroomers BalenciagaGate Balenciaga KimKardashian

Na it’s too late we know you’re pedos and Kim is also a child pedo

They knew it.. dont let them escape it.

I just can’t believe that they didn’t know the content of the pictures before they were released

🙄🙄🙄🙄Optics pleazzzz… COME ON!

Lol. They approved the ad 😂

Nice try. Despicable.

LaughlandMorgan The brand are pedophilic old photos of their have already resurfaced

LaughlandMorgan newyorkpost makeuptheory Why can't you ask Instagram why they allowed Balenciaga to put up the pictures but harass conservatives and restrict their activities.

Someone in their company had to approve it though….

Soooo...feigning outrageous and more virtue signalling Sounds about right.

Really? Cause they were in total oblivion right? Completely unaware.

We aren't buying it. Internals approved this. They're only sorry they got called out.

They will settle out of court for 'an undisclosed amount' = $0

The entire company has to go down. The parents of this child have to be arrested. No one involved can ever work again. Then I'll be happy.

CANCEL BALENCIAGA

It’s all hot air! They knew what they were doing.

Rogue producers? Balenciaga, we haven't been born just yesterday.

Balenciaga knew what they were doing, they approved the ad.

that's cool but ughhh there's only one way to be sure about this thing so, hue!

prldegrego there is a small but important thing that got mixed-up in your article. The teddy bear photos and the photo with the court document were produced by different people. Only the document photo's author is being sued. Which means...

Oh please, like they didn’t know.

Balenciaga approved the photo session, Balenciaga representative was on shooting site to supervise the session!

Lol wasn't this listed as a conspiracy theory by leftists

Fn sickos

Yeah no. This is trying to save Face. They reviewed the photos before publication. That part will not be as loud when they quietly drop the case. This is literally the type of law I do and I have a case like this pending now. It’s for public consumption. A joke.

Haha

JennaEllisEsq Can anyone say exposed?

JennaEllisEsq Good

JPAFS 😒

JennaEllisEsq Anyone else see the white rabbit?

Oh goodie. Discovery

CYA 🤦‍♀️

Wtf?

you approved it maybe you should sue yourself duh

Sounds like they hired the wrong company. They should have vetted them

erichhartmann So no representative was there during the shoot? Hard to believe but glad to see them getting cancelled

But it would have had to have been approved by Balenciaga…wow they are playing finger pointing games 🙄

JCOviedo6 Clutch those pearls harder Balenc... whatever your name is.

151_gene 😂😂no one approves the ad from your company and it’s not the first ad like this.. nice try

And the ad company will show that Balenciagia approved the ads release.

Sue yourself, you hired, and approved the published version.

JennaEllisEsq Damage control! Nothing else. They’ll do anything to save their skin.

Leave the kids alone you sick bastards!

Why did you hire them? Why did you approve the ad campaign?

Whoever aprove this, search their Internet history and files

Cleanup on aisle 6.....CYA time....

Balenciaga hired them, and probably proofed the ads

Kim Kardashian loves Balenciaga.

Is Balenciaga claiming the ad producers ran the ads without Balenciaga's approval? Because I don't see where they could possibly have a case over any ad they approved.

JFC 🙄

They were seeing how far they could push it and thank GOD we drew the line but the line must be moved much further up. Also, aren’t the Kardashians always covering themselves in this garbage?…where are their statements?

Sick and criminal on a psychological level. All involved should pay a hefty cost!

I worked in advertising and the clients always get the last word. They don't approve ads blindly.

Sue to save their ass 😂

Sorry can’t backtrack your intentional pedo propaganda

Didn’t Balenciaga sign off on the ad? I have never heard of a company that blindly accepts what its ad agencies produce without sign-off. Maybe this time is different? 🤔

No honor amongst thieves.

Balenciaga needs to take accountability for the Campaign they approved. The photog is just their scapegoat. 🙄

This isnt the only ad campaign they've had with these types of vile 'Easter eggs'. More have been uncovered since. One example being this ad with a book of Micheal Borremann's paintings, and another having a diploma of John Philip Fisher (accused of molesting his granddaughter).

What about the satanic ritualistic images of kids in the book that was in the other ad? You going to sue them too? How does adidas feel about it? 🤢

Haha! They had to sign off on it! Sickos!

Incompetent to the point they should not be in business. And people pay huge dollars for their products.? 🤣

Nobody believes this frivolous lawsuit designed to CYA. Are you seriously suggesting that no one at Balenciaga reviews ads prior to release?

It’s not a fucking “bdsm bear campaign”. This is what they always fucking do. It was a fucking pedophile campaign.

Balenciaga claims North Six...included the images of the court docs without its knowledge – which was “malevolent or, at the very least, extraordinarily reckless,” the filing states. Not mad we make child abuse bondage bears, just mad the people we hired put it in context!

They will lose the suit, it’s solely for optics to pass the buck and deflect blame away from Balenciaga themselves.

They knew about this from the gitgo. Some approved the ad campaign. Just trying to save face

Lots of people trying to save their job here

Nice so saying Balenciaga just started this ad campaign without any review of any sort. Ridiculous how disgusting the world is. Sad thing is Balenciaga will not lose any sales from this scandal.

They are just covering thier asses

NOT BUYING IT!!

Are we certain that those stuffed animals are actually wearing bondage? Looks more like backpacks to my eye. But, then again, what do I know about bondage? Nothing.

But there’s so much more. This is good though because many things will come out in discovery. So please sue everyone, B

It’s BS. It covering up. They all knew, a campaign couldn’t get this far.

How many hands did this pass through before it hit media?

Someone had to sign off on this.

Future ad companies will have waivers

The ad company built the lawsuit into the price… who did the ad?

This isn't the only one

Hope the company goes Bankrupt, promoting child porn on national stage.

Smokescreen

AlanDodge7 Are they saying they did approve the campaign, that’s not how it works.

They are just trying to do damage control. It won't work, the cat is out of the bag. Any large company like this would need multiple higher ups to sign off on anything going public. They would be better off throwing them under the bus.

Balenciaga will forever be referenced in gutter trash. Their brand is damaged to never be returned. May they rot in hell

Ya they didn't know anything about it. Playing us for clowns....again

so... themselves?

Might want to get those poor children away from the parents that allowed this to take place…

What’s really disturbing is this ad campaign went through several iterations including executive review and still was published

Balenciaga should be shut down

ThOmGilmOre They okay'd the photos... They are the pervs!

Sick ss people

You think they would have rejected the campaign out of hand at first glance. Doesn’t a reasonable person immediately think “this seems creepy as fuck” when seeing the images?

Why this is who they are

JennaEllisEsq And what about the person who approved it?

Hopefully the bad taste bears sue balenciaga

JennaEllisEsq Yeah, like more than 25 people and at least a handful of lawyers didn't have to approve this before it went out. This is no longer the twitter where people are silenced for pointing out your BS.

The Teddy Bear is another symbol for pedophilia. Pictures of children holding or next to a teddy bears is not a good thing.

Are they saying they didn't approve of their own ad campaign before it was released? As if 🙄

Too late. You already destroyed your company. Just shut it down now. You will never be able to come back.

They're suing themselves?

So BALENCIAGA never looks at the ad campaigns to make sure it’s good to go before they’re shown to the public? 🤡🤡🤡 yeah okay!

usually these marketing campaigns must be approved by the executives of the company that commissions them, so theirs is a lost cause from the start...

So now they suing they own self

Could it be they're pulling out a PayPal?

🤡 🌎

I’m sorry, I call bullshit. The creative director at Baalenciaga. Approves the art direction for the brand for every season. Nice try Baal. Cancel!

The campaign they approved and plastered all over?

Cover up?

Oh for fucks sake. How many different sets of eye balls at that company saw said ads before they were published? Like come on.

Question - doesn’t the said fashion house / magazine have go approve ALL photos before posted being used? Are they doing the pretend lawsuit to act like they are the Victim - and then they will “settle out of court” and payoff the camera crew?

itsnatlydenise

What’s amazing is that parent(s) were present during the shoot and it still went on

Refuse to believe a major luxury fashion house like Balenciaga allowed photoshoots, had a model search, prepared location, hired producers, caterers, MUA, retouchers, then approved the campaign without any of their bigwigs knowing what was happening. They're trying to save face.

Kanye fault - CNN reporting

I’m boycotting BALENClEGA I will no longer shop BALENClEGA

They trying to control the fallout, but they're making themselves look more guilty with each terrible decision that's made.

Interesting gambit...

no one bothered to review the campaign they paid for before airing it? 😂

they hired them… damage control much?

Trynna cover up their mess

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