“Over the six years I’ve done collections, I would just think I had to make something super brand new every single season,” Scott Studenberg recalled of Baja East past. “When I started thinking about relaunching the brand, it’s really a disservice to my clients, they see it and it’s gone. I want to go slower.
Traditional Baja hoodies and T-shirts came with sequined fringe and playful graphics. They looked just as cool dressed up with an icy gray blazer and strapless gown, worn as a maxiskirt, as they did with printed biker shorts.
“A sunset desert disco party,” the designer coined his lineup, which was inspired by the city of Joshua Tree. Studenberg continued his blurred motif of running horses in a pale blue and purple haze, jaguar prints and High Priestess graphics onto daywear while evening options varied in silhouette.
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