Leo Baker, 'Stay on Board' Doc EP Alex Schmider on Telling a Story That's About More Than Gender and Skateboarding
“Everyone was bummed out when they sunset the ad product and the ad sales team because of the pivot to streaming.” “Advertisers have been kicking on this door for years now,” says Anthony Katsur, CEO of the IAB Tech Lab. “They are kind of a dream media company to work with.”the big question isn’t whether Netflix’s ad push will be successful — virtually everyone agrees it will be — but whether getting into advertising changes Netflix, which long has prided itself on forging its own path in the cutthroat world of entertainment.
Oppenheimer’s Jason Helfstein writes in a September 19 research note that Netflix “is in a unique position to aggregate large audiences and control the timing of series launches for top-tier advertisers, commanding high CPMs.”
Source: News Formal (newsformal.com)
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