Babylist is primed to make its mark on the $88 billion baby market with the opening of an 18,000-square-foot brick and mortar showroom in Beverly Hills. “Because we actively engage with our community on a daily basis, we understand their brand preferences and how they evolve,” said Natalie Gordon, founder and CEO. “As a result, we help partners make an impact on their target audience.”
“When someone enters the space, they’re going to make 30 product decisions,” Gordon said. “The flagship is completely experiential. You can make an appointment with an expert.” “It’s a full-service content studio,” Gordon said. “The Push, provides the most effective way for brands to connect with expecting and new parents and their whole families. The Push offers a customizable suite of creative solutions and measurable results from Babylist’s industry-leading website, app, newsletters, and social platforms.
Source: News Formal (newsformal.com)
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