Conversations can happen at a higher level, and there’s less explaining to do.
Goenka creates bespoke ‘lifetime deals’ for clients to offer their customers, an enticement to drive early adopters. This brings the client an influx of cash, much needed in their startup journey, as well as a surplus of market research from early adopter input, and some enthusiastic brand ambassadors who are excited about getting a good deal for on-boarding early. Since their clients are startups, they have to do this in a way that works for a young company putting every dollar to work.
Every business process has pain points. The key is to find them, make them easier, and develop solutions. In 1998, with only $200, Simon Grabowski founded GetResponse to fill a need in his own business journey. He wanted a more automated way to deliver regular email content to customers, and his method worked well enough to take his email SaaS from his native Poland to markets around the world.
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