B1G deal: Big Ten lands $7 billion, NFL-style TV contracts

FILE - The Big Ten logo is displayed on the field before an NCAA college football game between Iowa and Miami of Ohio in Iowa City, Iowa., on Aug. 31, 2019. The Big Ten announced Thursday, Aug. 18, 2022, that it has reached seven-year agreements with Fox, CBS and NBC to share the rights to the conference's football and basketball games.

The person spoke to the AP on condition of anonymity because Big Ten and network officials were not disclosing financial details publicly, but the deal is believed to be the richest ever on an annual basis for a college sports property. The large increase in revenue to the conference won't kick in until the third year of the deal and gradually will increase over the final five years.

Former Fox Sports President Bob Thompson said adding teams from the second-largest media market in the country had to make the conference even more appealing to TV networks. Fox and its cable network FS1 will have the rights to more than two dozen football games, at least 45 men's basketball games and women's basketball games.

In 2023, CBS will carry seven Big Ten games while it still has the SEC on CBS at 3:30 p.m. Eastern. The network will continue to be the home of Big Ten men's basketball, including the conference tournament semifinals and finals, and it will begin airing the women's basketball tournament championship.

“I just thought where we were in the Big Ten, we had a very unique opportunity because we have the institutions that could do it," Warren said."We have the fan avidity. We have the breadth, we have the historical foundation, that we were in a position to really do something unique with three powerful brands in Fox, CBS and NBC.”

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