'Avatar' Producer Jon Landau on How the Franchise Expanded Into Four Sequels

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We spoke w/ 'Avatar' producer Jon Landau on how the franchise grew into four sequels.

At the D23 presentation for 20th Century Studios, Sigourney Weaver, Sam Worthington, Zoe Saldaña, Stephen Lang and producer Jon Landau were joined virtually by Academy Award-winning filmmaker James Cameron to chat about the long-awaited, highly-anticipated sequel Avatar: The Way of Water, for which they gave fans a 3D glimpse into what to expect from the December 16th release in theaters.

JON LANDAU: We make movies to be shared and to be seen by people. Here at D23, it was our first opportunity to share material, and it was an amazing and rewarding experience. While everybody else was watching the screen, I found myself watching the audience, and the rewarding part was to see them react when they dive underwater. We make movies for people to see, and in today’s day and age, why do people go to the movies? It’s to escape, and there’s no better place to escape to than Pandora.

What do you do to even just prepare the cast for what they’re in for, with something like this? The actors returning from the first film have a better sense of it all, but how do you get the new cast ready? LANDAU: This is second to my two children. In relationship to the movies, the thing that I am most proud of is that we made a commitment to our cast, that when they saw their Na’vi and Avatar characters up on the screen, that they would see their performances in those characters. That was a promise we made before the first movie, and we made it again, going into the second movie. Every time they see the footage, the reaction is like, “That’s me up there on the screen.

 

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