Ava Phillippe Plays a 'Little Fairy' for Debut Fragrance Campaign: 'So Whimsical and Playful' (Exclusive)

Hedy Phillips is the Style Editor at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in POPSUGAR, HelloGiggles, Reader's Digest and more.The model and beauty-lover just made her debut as the face of Vince Camuto's Wonderbloom fragrance, a scent she calls "girly" and "light."

Ava Phillippe Finds a Lock of Her Teenage Pink Hair Taped in Old Journal: 'Was Going Through Some Stuff' "I kind of started my beauty journey with more of the basics of hair and makeup," she says. "Then I started to dabble in when I was in my early 20s and I was exploring. It was that whole experiment where you go out with your friends and they're like, 'Ooh, you smell good.' Or 'Ooh, what are you wearing?' My friends and I have gotten into it more as we get older.

"It was a nice blend of . It was a side of my personality that is playful and joyous," she says of the Ava she got to be in the photo shoot. "I felt like I really got to bring out that side of myself but still really felt very much like Ava."The playfulness of the setting aligns perfectly with the shape of the bottle and the notes of the fragrance — all of which Phillippe fell in love with immediately.

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