Ava Max on Proudly Entering ‘My Oh My’ Era With No Heartbreak, No Man Attached: ‘This Is the Beginning Of Me’

is proudly stepping into her new era without any baggage. “I hope my music continues to heal,” the 30-year-old “Sweet But Psycho” singer tellsShe says that crucial element is tied to the vibe of the untitled collection’s debut single, the bouncy “My Oh My,” which feels like “the beginning of me.” In fact, things are so fresh that Max feels like she’s preparing to release her first album all over again.

“I wanted people to feel the energy,” she says of the clip directed by Hunter Moreno, noting that growing up she watched a lot of Britney Spears videos, which clearly inspired the “My Oh My” visual. Max also dove into the story behind her January collab with DJ Kygo on the tropical house banger “Whatever,” which contains an interpolation of Shakira’s titanic 2001 hit “Whenever, Wherever.” After chasing a potential team-up with Kygo for years, Max says when the Norwegian producer sent over the “Whatever” track she freaked out, realizing it was a great match.

“I remember crying because I was like, ‘This isn’t real’,” she says, describing a touch of imposter syndrome at her long-awaited overnight success. “It wasn’t real.” Then again, the track did represent her pretty well, she says, because, to be honest, she cops to being both sweet and psycho.

Most importantly, Max confirms that she’s in the studio working on the new album now, but says she can’t talk about it too much. “I’m excited, there’s so much more… This album definitely has a couple record that style, lyric-wise, melody-wise that I’ve never touched on,” she promises.Doja Cat Hits 2024 Met Gala in Dripping-Wet DressDove Cameron & Damiano David Cozy Up on the 2024 Met Gala Red Carpet. We use vendors that may also process your information to help provide our services.

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