EV sales have grown strongly in recent years, and while we’ve explained that they’re still growing nicely in many places and for many companies, it’s also clear that we’re not in the period of. But it’s not the only company that has struggled through a challenging time in which sales were not what they were expecting.
Perhaps more significantly, it is difficult for a large automaker to make big changes in the products it is producing — it is difficult to lead a company through such changes and it is especially difficult financially to phase out old technology and phase in very different technology. I think making such a change would be quite fickle and shallow, and that’s not a good way to lead a company. For one, EV demand and EV sales growth might start booming again at any time, and just as you wouldn’t want to be left in the dust previously, you wouldn’t want to be left there in the future when most other automakers have put a lot more into this and are ready to reap those rewards.
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