Auto incentives are back — but high interest rates weaken deals for buyers

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Incentives are coming back to the auto market, but interest rates remain high, corroding the benefits for buyers. Here are three things shoppers can do.

"Consumers can find good deals, but you have to go model by model," said Brian Moody, executive editor at Kelley Blue Book.

The average annual percentage rate for a new car loan was 7.1% in the first quarter of 2024, marking the fifth month in a row of rates more than 7%, according to Edmunds. If you're someone who buys a new car every three to four years, you might end up in a situation when you trade in that your vehicle and is worth less than you owe, she said.

"That's where you have to be cognizant," Caldwell said. "Longer loan terms will always look more attractive because they're more affordable, but that's really only part of the story."1. Search for available incentives: Seek out models that are not in high demand, as automakers and dealers "rarely incentivize popular" models, Moody said.

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