She will oversee the company’s regional expansion in that area, focusing on brand development and seeking to build long-term growth. Mi-Kyoung is Authentic’s first employee in the region and will build a team dedicated to growing the company’s portfolio of brands there.
“As our business continues to grow across the region, we are bringing in top talent to usher our brands and open the door to new opportunities to launch new categories and distribution channels,” said Wesley Chu, executive vice president of APAC at. “Lim brings an extensive track record of driving brand value and building lasting relationships with best-in-class manufacturers and retailers.
“Embarking on this exciting journey with Authentic, I am honored to take on the role of senior vice president, head ofand New Zealand,” said Mi-Kyoung. “Their commitment to innovation and brand stewardship aligns with my passion for establishing partnerships that drive long-term brand value.
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