At Work With Katie Vinten, a Music Publisher and Manager With a Trail of Top Hits

How do you approach work with a new artist or songwriter? How do you assess their style?

Sometimes you’re like, “Wow, this talent is unreal, but I don’t know that they’re aware with how this really works. Are they willing to deal with the rejection we’ve all had to deal with? Do they have the mental fortitude?” If someone is talented and also makes you go, “Oh my God, this hustle is insane,” and they are also good people, then that’s when we can get them to the next level.

At the end of last year, my father passed away of heart disease and two months later my daughter was diagnosed with Type I Diabetes at one year old. It instigated a lot of health stuff for me. So, during quarantine and the chaos of working from home, I was like, “I want to pay it forward and help other industry moms who have put their health and well-being on the back burner like I did for so long.” That’s been super rewarding.

Justin and I are both in this to make the world a better place and I think we can only do that if we operate from a position of authenticity and being who we are unapologetically. You are not always allowed to do that or build a culture in the corporate world. And lastly, I used to sit in on calls with Jon a lot while at the beginning of my career, and I just noticed how he never let anyone make him feel small. It wasn’t a power thing — it was establishing with his tone of discussion and his style of negotiating deals that he knew his value and his worth. That confidence was so important to me, especially because I’m a female and a mother of two in the music industry who’s worked my way up not coming from any connections.

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