At the Venice Biennale, a Quintessentially British Brand Has Thrown Its Weight Behind the British Pavilion

It is 10 p.m. on a clement spring night and a scene is playing out in front of an unremarkable building. There is a throng of people waiting outside, eager to enter the Narnia that beckons beyond the impeccably dressed gatekeepers they are negotiating with. Every so often, the unmarked door opens to let in the successful chosen few, offering a teeny glimmer of light to those left behind. In some ways it is reminiscent of the activity outside a hot London club on a typical Friday night.

Still, it is only through key moments within the last 25 years that Burberry’s deepening relationship with the art world has demonstrated real staying power. In 2006, as a way to mark its 150th birthday, Burberry sponsored “David Hockney Portraits,” the revered painter’s seminal exhibition at the National Portrait Gallery. In 2010, over 100 artists featured in the Burberry Acoustics initiative, celebrating and supporting both established and emerging British artists.

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