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While attending Essence Festival with AT&T Dream in Black, I had the opportunity to chat with its Vice President of Talent & Leadership Development, Michelle Jordan, and Marachel Knight, Senior Vice President of Technology Planning & Operations — two of the platform’s front-facing female executives. We spoke about their AT&T Black Future Makers programming, what makes a successful diversity and inclusion initiatives, and how to connect with a Gen Z audience.What is AT&T looking for in leaders when it comes to new initiatives like Black Future Makers?. What problem are we solving? How do we know when we’ve solved it? Curiosity is what drives that rather than just taking things at face value or a surface level. The second value is communication.
I also think it’s so important to have people in leadership that understands the brand and its audience. The brand is also showing up in the communities where we live and work, and we’re intentional in making sure Gen Zers are amplified and connected to the brand. We also use them as feedback, so the Gen Z audience is pushing us to stay more authentic. You think of it as a telephone company, but AT&T are constantly trying to make sure that we’re speaking to our youth.
Tell me a little bit more about what diversity and inclusion looks like at AT&T. I’m obviously learning a lot about AT&T’s efforts here at Essence Fest, but I’d like readers to understand that the brand isn’t just throwing the word around.At AT&T, we have Employee Resource Groups as well as employee networks.
Source: Tech Daily Report (techdailyreport.net)
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