Netflix keeps getting more expensive — and HBO seems to think that’s great news for its own business. During the earnings call for HBO Max parent AT&T on Wednesday, the company’s chief executive John Stankey said the higher price of competitors will help HBO grow in the US.
, bumping its popular standard plan to $15.50 from $14 per month. Its 4K plan, meanwhile, now costs $20 per month. That means Netflix now outprices most major on-demand streaming services in the market — including HBO Max, which costs $15 per month or $10 per month with ads.That puts HBO Max in a fairly competitive position, particularly as Netflix’s cheaper plans lack premium features like support for 4K included on HBO Max.
HBO desperately needs more content. Lucky to get an hour a week out of it.
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