After unveiling its take on the future of fashion retail in New York earlier this year, tech giant SAP is now bringing the proposition to L.A. Fashion Week, along with some of the buzzworthiest tech around.pop-up store picks up the thread from its S.Fashion Experience Lab opened in Manhattan’s Hudson Yards in February to introduce New Yorkers to its so-called fashion store of tomorrow.
The fashion industry’s interest in green and circular economies is a perfect match for SAP, said Andre Bechtold, the tech company’s senior vice president and head of solution and innovation experience. “Sustainability is part of our vision and mission,” he said, “and we want to support designers, the whole fashion industry, with our portfolio .” The connection makes sense: Data-based tools can drive efficiencies and connect dots between online and real-world shopping.
Source: Tech Daily Report (techdailyreport.net)
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