Call it the only upside to climate change.has declared today, Aug. 8, the beginning of pumpkin spice season — a full month earlier than last year. Yes, the marketing folks there are aware that the calendar says August, but they are banking on you getting into the proper frame of mind once you get your first whiff of the autumnal blend.
Shops nationwide are unveiling a new Pumpkin Spice Latte Swirl Doughnut and a new Pumpkin Spice Iced Coffee . Those menu items will join Krispy Kreme’s traditional fall lineup of the Pumpkin Spice Original Glazed Doughnut, Pumpkin Spice Original Filled Cheesecake Doughnut, Pumpkin Spice Cake Doughnut and, of course, the drink that started it all, the Pumpkin Spice Latte — which is available hot, iced or frozen.
“Sure, pumpkin spice is generally associated with fall, but true fans of the flavor will agree that August is close enough,” Dave Skena, global chief brand officer for the company, said in announcing the
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