wear. Founded in 2021 by Helena Ammitzboell , the brand was born from the seamless fusion of Danish and Australian influences. Ammitzboell spent her childhood summers in Europe observing the artistry of Europe an knitwear. Her admiration turned passion began as a side project during design school. ASTA started with timeless swimwear classics paired with design motifs and curated hardware.
“Our designs stand the test of time with classic cuts, elevated simplicity, and versatile wearability invoking a spirit of playfulness and warmth reminiscent of your favorite childhood holiday destination. Gently curated and expertly designed by my sister and I. Our artistry plays with sheer fabrics, tricot knits and jacquard technology, creating photogenic, destination-ready pieces,” she shared.of viral moments.
The collection evokes a retro-charm, emphasizing hand-embroidered elements such as sequins and beads on textured knitwear. There is a deeper delve into occasion wear in the form of a long black evening gown, pipeline knit top, and long skirt set. The DNA codes tied to the world of ASTA are relevant throughout the collection via a range of pieces that are perfect for a sun-drenched climate for the ethereal ASTA girl.
Helena Ammitzboell ASTA RESORT Europe
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