Search engines are moving away from keywords and towards conversation, looking to answer questions more precisely. “Really, voice search is not just about voice. It’s about where the search is headed, and making sure that you optimize your SEO for the next generation,” says Anil Aggarwal, CEO of Milestone, a digital marketing software company that developed a Crisis-Recovery-Growth plan outlining the key elements to weathering the pandemic.
With a complete FAQ page, structural integrity, and actions and skills, you can expect to be rewarded very heavily by voice search.As announced at CES in January, ExxonMobil and Amazon have partnered to allow voice-activated fuel purchases for anyone using Alexa on their phone, or with Alexa built into their car.“an innovative way to really wow consumers.” Representatives from the two companies say it’s the industry’s first partnership for voice-activated fuel purchasing.
We’re all facing a lot of new stressors as we try to homeschool our kids while working from home, missing our regular lives and wondering what the future holds. Buying goods online, which is now a necessity, should also be a stress reliever instead of a stress contributor. And the key to making it that way is incorporating the human voice.. “In gaming the driving force is a series of small rewards that lead up to a bigger one. That’s what keeps people’s attention,” says Fennell.
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