While paying an influencer to promote brands or products is nothing new the addition of luxury real estate into the mix means even more avenues for profit begin to emerge—as well as ways for skilled influencers to elevate themselves from the rest of the noise on the internet.
Beyond providing visually-appealing backdrops, when it comes to content houses the money is in the merging. Having a team of stars in one house makes it easy to appear in each other’s feeds, broadening the audience for each creator, and gives each of them more opportunities to create original content any time of day. With the sheer volume of content being produced there is enough raw material to repackage the creative assets multiple times over.
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