As Taylor Swift Rerecorded Her ‘Red’ Album, Universal Reworked Contracts

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Taylor Swift’s rerecordings of her musical catalog are going viral on TikTok and outperforming the originals on streaming services—meanwhile her label company, Universal Music Group, has tightened up terms with other artists

Prior to Universal’s change, the industry’s standard rerecording restriction said an artist can’t rerecord until five years after the delivery of their last recording under the agreement, or two years from the end of the recording contract’s term, whichever is later.

Some of the other terms Universal has added to its contracts include increases in royalty payments to artists and more transparency into how royalties are calculated, said the person with knowledge of the contracts. Often, Universal’s contract adjustments become industry standard because they are the biggest, lawyers and executives say.

After unsuccessful attempts to buy her old recordings, she proceeded to rerecord her early catalog, and released a new version of her 2008 Grammy-winning album “Fearless” in April. It made its debut at No. 1 on the Billboard 200 albums chart and has been streamed three times as much as the original since its release, according to MRC Data, formerly Nielsen Music.CMO Today delivers the most important news of the day for media and marketing professionals.

“However many fans defected from old ‘Fearless’ to new, there appears to be just as many new listeners to old,” said Nathan Hubbard, former Ticketmaster chief executive officer and co-host of the Ringer’s “Every Single Album: Taylor Swift” series.

 

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taylornation13 treepaine deuxmoiworld TChartSwift TaSpotify13 theswiftmuseum TSwiftFTC thealIknower LaPuercaylor taylorswiftbr TSwiftLA SwiftNYC PopCrave PopBase Why is no one talking about this? this is so bad!!!!

Omfg

Stricter contracts is one approach. Another is rethinking how your firm can actually add value supporting artists like taylorswift13 as the industry changes. But that requires humbly acknowledging that you—as the label—aren’t bringing the talent, hard work, or fans to the table

It's rather easy, don't be sneaky and offer the chance to the recording artist to own their material.

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While other artists have rerecorded their music to varying degrees of success, Ms. Swift’s public crusade to gain ownership of her life’s work has garnered broad support from fans and new listeners alike, and encouraged other artists to seek control over their music.

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Nice

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