Oli Ponce of Elgin, the general manager at Hawk Nissan of St. Charles, stands by one of the new vehicles available at the dealership.
Oli Ponce of Elgin, 52, who works as the general manager at Hawk Nissan of St. Charles with 35 years in the car industry, said consumers shouldn’t assume end-of-the-season ads to be hitting all their targets.“There are these national ads that go out all over the country. We can’t order anything – I can’t speak for other brands but for us – it’s whatever we can get from the factory,” he said. “The national ads, let’s say for something like the Nissan Leaf, which is huge in California.
CEO of the Fox Valley Auto Group Emir Abinion of St. Charles stands by some new cars on his Volkswagen lot recently. Throughout much of the summer, there were few new cars there. Normally, Abinion said his lot would hold “a couple hundred vehicles” adding that “I don’t see that number happening any time soon.”
General sales manager at Gerald Hyundai in North Aurora Alex Kapouranis said 70% of his sales are ordered in advance, with the rest coming from the small supply of vehicles that trickle in. “Having more cars on the lot doesn’t increase your business as much as people might think. The market is changing, the way people buy cars. They research everything online and a lot of people do all the numbers and check the car out on videos,” he said.
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