When the NBA announced plans to integrate betting into live game broadcasts on its official mobile app, a league executive hailed it as a way “to create hyper-personalized and customized viewing experiences within NBA games.” That’s one way to put it. Another way is this: The NBA wants to make it as easy as possible for its fans to lose.
If they weren’t, there wouldn’t be a sparkling new casino built in Las Vegas every few months, and illegal bookmakers wouldn’t make their weekly pickups in Mercedes, and companies like FanDuel and DraftKings would pay millions and millions of dollars to become the official sports betting partners of the NBA, and the NFL, and Major League Baseball. It’s a zero-sum game. Every cent those leagues collect from those sponsorship deals can be traced back to a bet someone lost.
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