As Mötley Crüe Hits the Road, BMG Aims to Kickstart the Band’s Newly Purchased Catalog

Recanting a Farewell Tour that ended Dec. 31, 2015, the band kicks off its COVID-delayed The Stadium Tour on Thursday in Atlanta with Def Leppard, Poison and Joan Jett & the Blackhearts. In its wake, BMG is planning an extensive and multi-pronged campaign that will refresh the Crüe catalog for longtime fans and provide fresh entry points for the new audience engaged byHulu miniseries about the relationship between drummer Tommy Lee and Pamela Anderson., BMG’s U.S.

Discussions between BMG and Mötley Crüe began during the spring of 2021, according to the principals.

, president of 10th St. Entertainment. “People don’t want just the vinyl anymore that’s been available for years. They want the vinyl and an exclusive T-shirt and a signed lithograph collector’s item. I think there are a lot of opportunities for this band to participate in that marketplace, and BMG comes along with lot of expertise and ability to do things that were really attractive to .

Things will really kickstart during 2023, which BMG plans to declare Year of the Devil in commemorating the 40th anniversary of Mötley Crüe’s sophomore album,. “We’ll celebrate the album the entire year and really showcase that album,” Kachko says. The festivities will include a boxed set and other special releases, along with a new video for the title track. The campaign will be promoted at The Stadium Tour dates.

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