CNBC spoke with more than a dozen current and former Facebook employees and business partners, who have worked with Archibong, about his dual roles at the company and his relationship with Zuckerberg. Most requested anonymity because of confidentiality agreements.
Facebook's existing apps include its original "big blue app" as well as Messenger. It also wraps in Instagram, WhatsApp and Oculus, which were all acquired between 2012 and 2014. Despite Facebook's many efforts to diversify, the company still counts on advertising for about 98% of its more than $70 billion in annual revenue, predominantly from its main app and Instagram.
In total, NPE apps have been downloaded 37,250 times, according to Sensor Tower. Tune accounts for nearly half of those downloads. Williams said Archibong has the rare ability to both build technology and create things of value. He's a listed inventor on more than a dozen"Ime can see how something can be successful technically but have business shortcomings, and he can see how something might be a business success but a technical failure," Williams said. "He can spot both sides."from 1999 to 2003, and is known around the Facebook campus for his exercise regimen and athletic skills.
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