’s “Toughest Player on Earth” beginning next week, with the season set to kick off Saturday. Each Tuesday during the season, Eisen will select one player who was the “glue” helping to keep their team together. The weekly honoree will receive an NIL partnership and $1,000 in cash, along with an invitation to be a guest on the show.
Eisen’s show streams daily on Peacock and airs on SiriusXM and in radio syndication via Audacy. The host, who initially became known as an anchor on ESPN’sWhile there has been a flurry of NIL deals in football and other sports, Eisen says the pact is a first for a sports and entertainment talk show. The objective, according to an official announcement, is to focus on less-celebrated players and shine a spotlight on those doing little but crucial things to help their teams.
Since the NIL provision kicked in July 1, a number of millionaires have already been minted, even at the high school level.
Source: Entertainment Trends (entertainmenttrends.net)
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