. Before forming PONDER.ER, Cheng incorporated societal messages at his student shows at Central Saint Martins. Now, he and co-founder Alex Po are on a mission with their brand to “liquify masculinity” and question societal gender constraints. “It’s about how you make use of the resources available in Hong Kong with the ongoing civil unrest and what decisions you make when it comes to voicing your opinions.
Cheng continues: “It seems to be a very natural development for local brands to embrace what’s going on in Hong Kong and to be inspired by the [pro-democracy] movement. But it all depends on a few factors: whether they rely on the Chinese market for businesses, what their brand values are and how they approach this sensitive matter.” Moving forward, Cheng and Po are focusing more on PONDER.
By the 1960s, the Hong Kong Trade Development Council was created to provide a platform for traders, designers and producers to come together. This exposure led to the transition of tastes from the Chinese aesthetics of made-to-orderto the rise of western casualwear, positioning Hong Kong as a city trying to compete in an industry defined by the West.
The 70s marked the beginning of the golden era in Hong Kong as the rise of the entertainment industry – which would become the third largest in the world – prompted a demand for local designers to provide runway-worthy, couture costumes, and looks for celebrities. The world was starting to see Hong Kong as not just a financial and trading epicentre, but a cultural one.
Unyielding like what?🙄️being beaten by strangers just because of looking Asian? While the British never left and has been colonizing and brainwashing them with white supremacy long after HK was returned to China.
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