Actor and comedian Nick Kroll found himself unusually emotional on May 16 when he suited up to host an annual benefit for New York hospital Memorial Sloan Kettering. His heightened state could easily be attributed to news circulating that day of the deaths of comedian Fred Willard and director Lynn Shelton, he says. Or it might have been in anticipation of the tales he would hear about Sloan Kettering cancer patients — those who lived, those who died.
Starry galas and swanky hotel luncheons have gone dark in the time of quarantine, putting the millions of dollars that Hollywood raises for the causes attached to these social functions in jeopardy. Canceling the Cannes Film Festival, for instance, meant shelving the annual amfAR benefit that takes place at the same time, a huge blow given that it raises millions for AIDS research.
“Ideas about social gathering will be impacted for a long time. I can’t say when we will have that next thousand-person dinner at the Beverly Wilshire Hotel,” says Romola Ratnam, the head of social impact at Endeavor, which owns talent agency WME. In some respects, such digital gatherings offer more bang for the buck. “Virtual events like these can lead to efficiencies, because these events are sometimes incredibly expensive,” says Ratnam. “Even though they’re raising money, 30% to 50% of funds are often being spent on production.”
Source: Entertainment Trends (entertainmenttrends.net)
30 to 50% is a generous low ball estimate on some.
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