New technology has been pitched as a way to help producers make more money and enhance operations“Farmers can get taken advantage of by suppliers, buyers and equipment providers, who dwarf them, so that makes farmers apprehensive,” said Jesse Hirsh, who farms in eastern Ontario and does consulting work in the agriculture technology industry. “They have every reason to be because we’ve seen how the technology industries have ravished every other industry.
Further, data can be used to help inform farmers on when they should upgrade equipment, when to plant and what to spray. “It’s finding a way to take that information, translate into data and then make better decisions over that,” Prystupa said. “That’s what we’re trying to do.”Article content “It feels like private information to us,” she said. “So when somebody asks us not only to collect it and prove it and then give it out, this is brand new to us.”
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