Artists from Universal Music Group are heading back to TikTok as new licensing deal reached

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Many songs were removed from the popular video app in January after UMG and TikTok failed to reach a licensing agreement for using them in user-uploaded content.WASHINGTON — Artists from Universal Music Group, which include Taylor Swift, Drake, Adele, Bad Bunny and Billie Eilish, will be returning to TikTok as the two parties have struck a new licensing agreement following an approximately three-month long dispute.

TikTok pushed back against the claims by UMG, saying that it had reached ‘artist-first’ agreements with every other label and publisher. Part of the new deal includes UMG and TikTok working together to find new monetization opportunities. They will also will work together on campaigns supporting UMG’s artists across genres and territories globally.

Source: Entertainment Trends (entertainmenttrends.net)

 

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